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India’s largest luxury car maker Mercedes-Benz today launched the much awaited A-Class Limousine in the Indian market, redefining the limousine portfolio and adding new ownership benchmark for the entire industry. The all-new A-Class Limousine is the longest and tallest in its segment. Extremely sporty and equipped with a high level of features and latest technology enrichments the new A-Class, strengthens the limousine offering of Mercedes-Benz. In addition, Me...
Kia India undertakes brand relaunch with new company logo and slogan ‘Movement that inspires’
Kia India today announces the relaunch of its brand in India with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions. India is the first country outside South Korea – the home of Kia – where the brand relaunch is celebrated. Kia India, which is wholly owned by Kia Corporation, introduces the company’s refashioned logo and brand slogan, “Movement that inspires”. The versatile compact SUV ...
Ford enhances Power of Choice; Adds new Value-for-Money Automatic variants to Figo lineup
Reinforcing its commitment to customers, Ford India today introduced two automatic variants of its flagship hatchback Figo. Available in Titanium and Titanium trims at an introductory price of INR 7.75 Lakh & INR 8.20 Lakh respectively, the new Figo AT offers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine. The new variants, with a greater value for money, continue to be a pe...
Maruti Suzuki Grand Vitara unveiled
Celebrating NEXA’s 7th anniversary, Maruti Suzuki today unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country. Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an indust...
Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has introduced “Ampere Care Camp”, a PAN India initiative offering exciting offers and benefits for its “Ampere” brand customers in after-sales services. The camp will commence from November 14th, 2022, and will extend till November 28th, 2022, covering GEMPL’s service touch points pan India. Customers can take advantage of array of offers & discoun...
Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, a pioneer in the SUV segment in India, today unveiled a ground-breaking sonic identity in collaboration with Padma Bhushan and Academy Award winner AR Rahman, emphasizing meaningful human experiences through sound. This new sonic identity showcases Mahindra's pursuit of sustainability and commitment to caring for the planet, highlighting the brand's connection between its Indian roots and ambitio...
Festive cheer for PVs in rural markets
Over the last five years, the rural market has witnessed significant reforms enabling the Indian population to move up the value chain and expand income levels. Even the COVID-19 pandemic turned positive for the rural market as considerable young migrant labourers returned to their villages and took up entrepreneurship to setup small tertiary farm businesses, thereby creating new income opportunities for families. This, combined with relatively low potency of COVID-19 cases and a goo...
Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression depends on the consumers, as well as their design philosophy. Read on… TOS: Wha...
